The client is looking for someone for their Office of Marketing and Communications in the area of social media. The Digital Marketing Specialist’s role will include monitoring and updating web content, developing and executing strategic social media, and digital initiatives to promote the client and its programs. The person in this position will produce, monitor, and maintain social media channels. The will provide counsel for social media practitioners across the client to ensure the proper use of protocols when using social media in an official capacity; as well as manage other online communications.
Minimum three years of marketing or communications experience, preferably within a college or university setting or a similarly complex business environment, including two or more years of experience creating and managing social media campaigns.
Demonstrated strong social media technical skills (photography, video, graphic design, etc.)
Effective interpersonal skills; must be able to establish and maintain relationships with external and internal audiences
Track record of measuring growing social engagement and executing effective digital marketing campaigns
Comfort with and fluency in a wide range of social media platforms (including emerging platforms) and with content management systems
Understand of key performance indicators and industry best practices
Microsoft Office (Word, Excel, and PowerPoint)
Social media platforms
Content management systems
Strong editing and writing skills
Knowledge of WordPress: preferred
Ability to work independently
Strong project management and organizational skills