Digita Analytics

CompuForce Published: January 22, 2018
Job Type
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As a Digital Analytics, you will be responsible for analyzing and reporting on the effectiveness of our automotive client's network of retail websites, media investment and more.

Success for this position is measured by the ability to ensure flawless execution, deliver reporting in a timely fashion, maintain and assure the accuracy and consistency of site data and lead in data innovation.


• Partner with other analytic principles in sister agencies

• Work with the client and the field to understand and execute tag implementation on all nine regional website subdomains

• Prepare monthly reports for regional dealer associations based on client requested metrics and KPl's

• Coordinate tagging for new site content and functionality, tracking parameter. implementations.

• Prepare reporting as requested for regional media teams

• Analyze web traffic and site behavior using Omniture / Adobe Analytics and clickstream data for customer and business insights to support business decisions

• Manage the ongoing reporting process for all dealer associations

• Address any ongoing updates to all nine regional website subdomains

• Should bring analytical rigor and precision to all reporting deliverables

• Must have excellent written and oral communication skills

• Must have the ability to work extended hours, including weekends, as required

• All other duties as assigned


Must have experience working with web analytic suites (Adobe and/or Google 360), media analytics (DoubleClick — DRM, DCM, DBM and DS3), ETL technologies, presentation technologies (Tableau) and be proficient in driving insights from large complex data sets.  Experience with DMP technologies is a plus

Experience should include:

• Bachelor's degree in Mathematics, Statistics, Economics, Business, or other quantitative discipline

• Must be Omniture SiteCatalyst / Adobe Analytics or Google 360 certified

• Fully versed in data and reporting from DoubleClick systems — DRM, DCM, DBM and DS3

• Working knowledge of Oracle Blue Kai or other DMP a plus

• Must be seasoned in website analysis and have the ability to provide insights

• 5-7 years of total analytic job experience across diverse digital environments (website and media)

• Fluency in using Microsoft Excel and/or Tableau for data manipulation, analysis, charting, and automation

• Be comfortable in situations where asked to participate in ways to innovate creation of new data sets

• Be able to work with ad ops and web dev partners, possessing a working knowledge of tag management systems including Ensighten and Google Tag Manager as well as other popular ways to implement tracking technology into digital experiences (websites and mobile apps)

• Strong attention to detail and ability to prioritize tasks, multitask and manage time effectively,

• Basic knowledge of the digital space and the tools used to measure digital advertising

• Problem solving skills - Ability to identify gaps in data capture strategy and collaboratively implement enhancements

• Critical thinking skills - Capable of generating consistent and accurate reporting results back to program/campaign objectives

• Experience with automotive is a plus

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